Led by a student from the Federal University of Minas Gerais, the project is designed with more sustainable and biodegradable packaging.

Allan Gomes from the Federal University of Minas Gerais (UFMG) led an academic project to rethink the packaging of one of the most popular products in our hygiene routine: toothpaste. The result was a product more durable and easy to use, transport and place on store shelves.

The first decision was to eliminate the cardboard box containing the tubes. In this way, the use of raw materials is reduced, we reduce production costs and waste. Instead of a tube in a box, the proposal is simply a tube that can be transported without the risk of breaking.

The colors have also been mostly removed to avoid the use of dyes that are often harmful to the environment because they use toxic dyes in their formulation. The appearance presented is consistent with the proposal, referring to more natural elements.

Durable and biodegradable.

Allan christened the product Coolpaste, its development was based on the design of Colgate toothpaste. In addition to being recyclable, the toothpaste container is also biodegradable. A solution to the logistical and environmental problems of the brands present on the market today.

On the shelves of supermarkets and pharmacies, the suggestion is that the Coolpaste tubes be hung on the shelves, ensuring ease for consumers and traders to handle the product.

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