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A fresh organic product but over-packaged? Something is wrong. This is one of the challenges that aims to make visible #NakedTheFruit, a campaign launched on social networks by Isabel Vicente, agricultural engineer and author of the blog La Hypothesis Gaia, and by Vivir sin plastic. The goal is to denounce the spiral of unnecessary plastic waste that is generated annually in Spain, and to raise awareness among consumers. “I also participated in the change. Don’t stay outside “, encourage promoters.

And few have done it. So much so that the onion wrapped in plastic in a polystyrene tray that plays the iconic image of this campaign is gaining popularity, courtesy of the @HalfOnionInABag, another onion and another campaign, is launched in the United States against President Donald Trump.

Follow the thread of hashtag #DesnudaLaFruta reports on the nonsense of the progress of the food industry through images shared by consumers. Fruits and vegetables laminated in more ways than imaginable, wrapped and on a tray (including parsley sprigs), or in single-use containers, are just some of the photos that have been added to this campaign and which illustrate the reality we face on virtually any purchase.

Faced with this trend, the “Change the world a bit” this is the message with which the promoters of this initiative call to join it. The reasons are also clear. “It is a ‘movement’ which aims to denounce the use abuse of plastic in the sale of certain foods (sic) “, Vicente explains on his blog. Reporting and awareness are important goals, but not the only ones. Urgent reflection is there, without a doubt. But the same goes for the change in consumption model and, even, for retail outlets to renounce these practices.

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“Someone stop this madness, absurdity or absurdity. I am tired and very tired of seeing packaged vegetables and greens. And, in many cases, one by one “. It is necessary? The promoter of this campaign is interviewed in another entry on his blog. And the answer is, it is neither necessary nor sustainable.

But it’s also that plastic packaging is not the most suitable way to keep the product fresh.Don’t be fooled, that extra effort and plastic is not being put to your advantage. The fruit will not last any longer “, the engineer immediately specifies on a growing trend due to pure marketing.

The rush, the lack of time to think, the comfort or, why not, the ignorance about the effects that all this plastic generates are the elements at the origin of the purchase of packaged food. To curb this trend, #DesnudaLaFruta invites anyone to capture and share snapshots of their own purchases. In addition to showing the most visible effects of this spiral, the initiative opens up to the exchange of experiences to reduce packaging in purchases and, of course, to the direct denunciation of commercial surfaces more adept at useless plastic.

“The campaign will last forever or until supermarkets change their attitude to wasted materials”, emphasize the promoters. If they don’t, it won’t be because alternatives are lacking for some products that have always been sold by weight. Now, however, they are helping to further expand this new continent of plastic which is not only expanding, but also “It hits our lungs and our tables”. This is supported by the European Commission which, by the way, is set to launch a new regulation before the summer to limit single-use plastics. Perhaps then, the image of the onion that popularized this campaign will disappear from supermarket shelves.