Italian coffee company Lavazza has launched Eco Caps, a line of compostable coffee capsules, to reduce the footprint of consumers using these types of products.
To ensure all coffee pods are disposed of responsibly, Lavazza has also partnered with TerraCycle to launch free programs across the country to provide a composting solution for used coffee pods in the UK. . The company’s goal is to replace its entire line of in-house capsules with these new capsules by the end of the year.
The new Lavazza Eco Caps replace the entire range of capsules for home consumption in the UK, without any price difference. This significant investment confirms our commitment to product quality and sustainable development.
David Rogers, Managing Director of Lavazza in the UK.
The new coffee pods are 100% compostable and do not affect the taste or quality. According to the company, Lavazza Eco Caps retains its aroma longer than other compostable capsules on the market. This is due to the “flavor safe” technology, which keeps each capsule fresh for up to 18 months.
Lavazza and TerraCycle are to establish a network of publicly accessible coffee capsule drop-off points across the UK, allowing consumers to easily dispose of their capsules.
There is currently limited availability across the UK in terms of the industrial composting facilities required for the composting of many products. In collaboration with Lavazza, we are offering consumers a simple and effective way to ensure that new Lavazza Eco Caps are composted correctly. The resulting material receives a second life as a useful nutrient-rich compost that supports crop growth.
Laure Cucuron, Managing Director of TerraCycle Europe.
More information: www.lavazza.co.uk