Initiatives that catch our attention because they give people the possibility of being more independent, in this case, of being able to make their own wooden furniture.
Innovation in the furniture industry does not stop. If we watch all the science fiction movies we’ve seen, the furniture doesn’t go away, it’s still there. With different shapes, different materials and colors but more or less fulfilling the same functions. It is a long-lasting item that requires evolution. It takes a lot of research and listening to customers above all.
¿Who doesn’t want better furniture and most importantly, save money in the whole process? Many people would surely like to break the financial system or the status quo on how to get the most comforts for their home.
So whether the furniture is worse or better, it depends more on how it fits our environments. It doesn’t matter if the best furniture house has an extraordinary 2.5m table if I need a 1.5m table for my house.
Design is very important, but everything is relative. What is the importance? Where should you put your design eye? There is nothing written about tastes, so we can assume that anyone can design something basic. Anyone can draw a picture of what they want to do. If you don’t know, we could teach you.
Let us analyze the case of the 1.5 m table. If someone wanted a table this size for their home, they would start searching the internet and then browsing through furniture houses until they found one that matches measurements, tastes, and economy. of the buyer. Not only that, it is the case when the client is looking for a ready-made table.
There is a case where you might want a custom table. This fact requires more budget. Then he has to find the right carpentry shop that matches the cost-quality balance he is looking for. Later, he must know how to convey what he needs and the carpenter must get an idea of this need. The customer must bet 50% of his budget on a product he does not know how it will be. So this involves time, the carpenter must impose a new job, the table in question, in his work queue.
When he thinks of the delivery, about a month or month and a half later, the customer coordinates with the workshop to meet his table. At this time, 3 things can happen. The carpenter may deliver a great table that exceeds the customer’s expectations, or it may have nothing to do with what you envisioned. It could also be neither that good nor that bad, but just by saving the claim and another month of back and forth, the customer accepts that table given to them.
Along this path of research, in the former case, dozens or hundreds of companies have spent materials, electricity, labor, and money marketing on products that do not serve this customer. We could establish that they are not very sustainable and environmentally friendly by spending so many resources for nothing. Obviously, maybe at some point it will be sold but we do not know when that day will arrive if it does.
In the second case, the manufacturer had to spend money on marketing so that the customer could reach them, spend time and money listening to them, making one or more estimates by calling multiple suppliers, trying to offer something that the customer can buy. In this case, the customer is buying, but it happens in 1 in 10 estimate provided according to our studies.
Through extensive study and experiences in the field, on the needs of the customer and on the manufacturer side, we have created something new. Muebleando has developed a new business model where everyone wins. It aims to empower people, workshops and representatives of the trade to create better and more durable furniture.
As part of this innovative model, workshops are launched at times when they are not in use today, thereby maximizing their profitability. Customers don’t have to search anymore, they just need to know what they want. The workshops get closer to the customers and the customers of the workshops.
This business model offers quick and concise training in experienced workshops, with highly experienced teachers. They teach trades focused on specific needs to create the best furniture in the world with sustainability and the environment as a goal. Much less resources are spent than in traditional models.
We looked at the needs of both sides to create a lucky balance in a unique offering. In this way, our client in question knows that he needs a 1.5m table, knows more or less which material and which design he prefers. Thus, he commits part of his budget in a course where he learns subjects and techniques which will serve him not only to make 1 table but millions. We can then consider the expense as an investment.
The client now makes the table during the lesson as planned with the step by step advice from the teachers. At the end of the process, the client gets the best possible table, saves labor, saves trips to the gym, and also gets a new ground wire to save psychologist hours. You can invest in better hardware for what you’ve saved, you can transform your environments, diversify your areas, or get started.
The teacher raises a level compared to other people in his field, at least for those students who will recognize him as an expert in the subject. And not only them, but they will know how to contact them with their friends, family and colleagues who have a special need. Students can’t call you right away, but if they need to do something more difficult, they won’t hesitate to call.
The same happens with the workshops, they already know where to find better furniture and in the process they get to know the quality with which they work. They already have a connection with the place and it is much easier for them to come back. Beyond all of this, the teacher and the store are making extra income that they didn’t have on their professional radar.
More than 20,000 students have already started to transform their homes. They learned carpentry, blacksmithing and upholstery, they would not hesitate to continue to learn about aluminum, plastics or design.
This project was born in Argentina, in the province of Buenos Aires, but it extends to other regions, provinces and countries that have been able to communicate their interest in the project. Do not hesitate to share this article to add more people, more workshops, more teachers and thus help everything to grow more and more.
More information: muebleando.com